Steve Black
Building What Matters
What I Stand For
Clarity
Cutting through the noise to set direction that teams can rally around — so everyone knows what matters and why.
Creativity
Finding the unexpected angle — the idea that makes a product genuinely memorable and worth talking about.
Impact
Building things that move the needle and genuinely improve people's lives — not just ship features, but create real change.
Hello
Hello! I help companies build products people love — by setting clear vision, removing blockers, and getting hands-on when it's time to execute.
With 18+ years building digital products across AI, fitness, health, and connected tech, I've helped Nike, Adidas, Bowflex, and early-stage startups drive engagement, retention, and subscription growth.
From zero-to-one to scaling what works, I bring clarity, energy, and focus to creating user-centered products that make a real impact.
Services
What I can
do for you
Set Vision
Clear direction. Measurable outcomes. Aligned teams.
Build What Matters
Focus and prioritization that move the business forward.
Ship, Learn, Repeat
Fast cycles. Crisp decisions. Data-driven iteration.
Expertise
Where I
thrive
I thrive in spaces where digital, physical, and human experience intersect.
- Mobile + Web Apps
- Connected Hardware & IoT
- Health, Fitness, Wellness
- SaaS / Subscription Models
- B2C / B2B2C Products